Reason | Branding
Reason is a clothing brand manufactured in İstanbul, with a mission of creating high-quality and simple pieces. With its adaptive, natural, minimal design, the brand values and long-lasting fabrics to build perfect forms.
We used a palette of pastel tones with mustard yellow and gray touches to achieve an appealing yet balanced style. We carried the brand through the label, hung tags, bags, boxes, stickers, and tissue paper. Examples of blind emboss and bold typography add a contemporary and bold approach to design.
While designing the logo, we gave a friendly feeling while designing the logo by holding "reason" small caps and turning the unique "r" shape into a symbol. We aimed to give a "sewing" look, especially with the line pattern in large usages.