Prodigy Design Lab
Visual identity
Prodigy Design Lab is a platform for crowdsourcing ideas into the future of real estate, architecture and interiors. The client wanted to interact with the global network of talent to drive innovation in their invested properties across the globe. Our goal was to create an easy to use platform that informs users on the opportunity but also engages them to participate via interactions with other creative professionals, mentors and prizes.
The identity takes follows the basic parameters of a volume the repeated can create a variety of options to the form of a building. Using the part and whole approach allowed us to create a dynamic identity that ever changes with the concept behind each competition. This gives movement, play and encompasses the nature of creativity in the field of architecture, interior design and urban planning.
Video provided by Prodigy Network.
