Mambotival Latin Festival is a music and dance event that moved from the outskirts of Austin, Texas to Seattle, Washington. With a fresh, new and innovative outlook, the event encompasses the culture, history and lifestyle of salsa music in our urban environments. The goal of the festival is to educate, inspire and share the music with different urban communities across the US and continue growing the music and dance into a healthy lifestyle. We were approached by its founder to re-envision the event and develop their new identity and brand. This is the first phase of the project. we hope you like it.