Heriot Watt
Shaping Tomorrow Together
Campaign concept and visual identity
Heriot-Watt University embarked on the development of their new Strategy 2025 as a way to set out their future direction. It reflected on their aspirations to become more innovative and influential than ever, with refreshed values and global ambitions. They were looking for innovative ways to connect and engage their global audiences – focussing specifically on their internal audiences.
I worked with Heriot-Watt to develop the core idea and shape a distinctive identity to launch the campaign. I created a set of campaign assets that were used to produce various outputs including a Strategy 2025 publication, a teaser campaign, launch events materials, banners, video, animation and signage.
I worked with Heriot-Watt to develop the core idea and shape a distinctive identity to launch the campaign. I created a set of campaign assets that were used to produce various outputs including a Strategy 2025 publication, a teaser campaign, launch events materials, banners, video, animation and signage.
I carried out this work whilst employed as Head of Design with the talented team at Wire Media and Designer, Chris Reilly.
