Highlands & Islands Enterprise
HIE Innovation
Campaign identity and content creation
Every business has the potential to innovate. Even small change can mean significant improvement to productivity, efficiency and profitability, keeping you one step ahead of the competition. HIE's innovation services help businesses to grow through their support programmes, events and webinars, funding, advice and property.
As part of a push to raise greater awareness of their range of business innovation support services, I was challenged to create a campaign identity and then a range of communication materials and social media content to explain and promote their offering.
The campaign line, 'HIE Time to Innovate' provided both an invitation to collaborate but also a challenge for time starved businesses to take the next step up. Through motion and interaction, the campaign marque in itself demonstrated innovation through its ability to dynamically provide messaging and showcase different areas of expertise. The isometric aesthetic then provided the visual 'glue' which bound all aspects and outputs of the wider campaign together.
I carried out this work whilst employed as Head of Design with the talented team at Wire Media.
