unibz for pride
Communication campaign developed in occasion of the pride month in order to spread consciousness about the theme as university. Creation of a vibrant set of graphics applied on the tote bag, banner for the university facade and used on social media for the temporary profile image and for the communication of the contest run on Instagram with a personalised hashtag #unibzpride
Photos of the rainbow bag in use. 30x30cm, organic cotton.
The project begun in 2021 in occasion of the pride month in June, with the creation of the rainbow box to print over the regular bag. When it came to select the color that would have created the rainbow, we kept in mind the university corporate identity so that the colours of the flag would have been different from the color scheme already in use.
Color palette.
It all started with the design and production of a limited number of rainbow bags. We used them as prizes for those who participated in the 'Share your rainbow' competition launched on Instagram during Pride month in 2021. As the bags received great appreciation from the university community, the following year, together with the marketing team and with the support of the Events Management office, we decided to go big!
We printed more bags in order to sell them to students and in addition to that, we also developed a huge rainbow banner to hang on the university's facade throughout June 2022.
We've also created and planned the communication on social media of the university in order to spread rainbow. We've created a post to celebrate the beginning of the pride month with a photo that I took of the banner hung on the main building and I wrote the caption to encourage information about the LGBTQI+ community.
The post on the university Instagram profile and the Instagram stories created to promote the contest "Share your rainbow"
Overall the post and the contest generated a good amount of interactions and likes from the university community.
Project developed and realized for the Free University of Bozen-Bolzano under the supervision of Mario Burg - Marketing responisble. The project has been developed in collaboration with Nicola Pifferi in occasion of the pride month 2021 and 2022.
