Futura is the result of a group workshop about the famous and homonymous font. The concept lead its roots in the relation between the name of the font and the meaning of time. We came up with a couple of experimental posters, which are realized in digital printing and screen printing techniques.

Dealing with the idea of subjective perception of time and the graphical representation of it, we produced two posters, which are linked together by a simple graphical exercise of measuring time through space, that every member of the group took. By trying different tools on different portion of space, we compare in these two posters our subjective time, transforming the surfaces in something new.

J’entreprends un long voyage sur une feuille, je m’enveloppe dans ce parcours ; ce n’est plus une surface, mais une aventure dans le temps. Le format n’existe plus”

– Pierrette Bloch