EA Booth at E3
The main objective of this project was to design the experience of the EA booth space at the annual E3 convention and to showcase EA's new games for a new generation of consoles. Our aim was to position EA as being at the forefront of technology and gaming. The result was a new experience for the EA brand - complete with interactive installations, forward thinking technology and an evolved visual identity for the next generation. I worked on the initial art direction and design of the visual branding, as well as brainstorming for the layout and technology of the space.
Note: All gaming key art in my style frames is property of EA.
Below are a few style frames for the EA brand and booth.
Below is a story board for the sizzle reel showing a transition from in-game graphics to the EA brand.
Below are some infographic and data vis explorations for different real-time areas EA activity surrounding the event and the booth.
