Gull: What's Your Mission?

'What's Your Mission' was a user-generated content competition for Gull NZ, designed to build brand love and make dreams come true for three lucky winners. 

In my role as senior designer at Amplifier Design I art directed and designed the overarching campaign creative and supporting collateral (including the online entry form, emails, flyers, and social media ads), as well as overseeing the campaign strategy, messaging and execution.