Curology provides a product that is effective and customized based on patients’ unique skin concerns. The task is to create direct response broadcast TV advertisements that communicate these quality aspects.
Introducing 3 unique personalities and their distinct problems, we leverage split-screens to show how Curology has solved their problems through custom skincare, with an ease that speaks to them and their skin. The use of direct address facilitates a human element that feels real, rallying, and distinct for TV. The deliverables include a 30-second video and three 15-second variants.
Role: Senior Designer / Art Director
Creative Director: Ed Ng
Copywriter: Samuel Cleary
Director of Photography: Brennan Freed
Prop & Set Styling: Delia Burke & Allison Freeman
Producer: Justine Mar
Editor: Alec Huggins
