Curology Acne Body Wash Launch Campaign
The task is to introduce the new product across all channels in a fresh way while showcasing the fun and quirky side of the brand character.
The campaign embraces fun things to do in the shower. Because Curology’s acne body wash assures that you don’t have to spend time scrubbing your skin to get rid of bacne. Shower time can be used for amusing things, like karaoke sessions or chasing your weird and brilliant shower thoughts.
The deliverables include influencer gifting box, teasers, launch video, landing page, email, social media contents and Instagram filters.
Role: Senior Designer / Art Director
Creative Director: Ed Ng
Copywriter: Brett Lalli
Director of Photography: Joshua Chang
Motion Designer: Blake Piyathanapong
