“Real food cooked with local ingredients carefully selected” is the motto behind Local Roots developed by an international chef carried to offer fresh, organic and healthy products, from farm to table.
Wooden boxes, cloth sacks and food storage warehouses that serve to transport raw ingredients have traditionally been identified by literally printing its content on the packaging or by painting it at storehouse’s fronts, all through type lockups. Taking this inspiration, a graphic language was developed for the branding to communicate with its audience, whereas creating an environment and identifying the coffee shop.
Collateral design and hand painted signs were custom made mixing natural or recycled materials and reproduced using manual printing process: -artisanal bespoke graphics-, just as an authentic kitchen does with food and beverages.
Hand painted signs, chalk lettering & spray stencils:
