The project brief was to create three redesigns for Olay facial wipes for a more current market. Olay is a very classic brand that I wanted to update for a more modern youthful feel. I kept the iconic black and white colors but created three new word marks.
The first is a refresh on the original wipe packaging. Hand illustrations with the classic Olay black and rollover branding.
The Second is a concept package that resembles a mermaid tail that would be used as a functional display piece in the bathroom.
The third is a reusable compact mirror type of wipe container for travel purposes.
Refresh - Original wipe peel and stick packaging. Updated mascot and logo.
New Concept - Mermaid Tail wipe dispenser.
New Concept - Compact Mirror wipe dispenser.
Separations for Mermaid tail stickers.
I created a POP for the mermaid tail design. So I decided to make a boat display. (Which I'm pretty sure would actually float.)
