First Concept - Label Change. Created four new illustrations and wordmarks for each label. Play-Doh's original mascot Play-Doh Pete was brought back for two of the illustrations.

Second Concept - Individual shrink wrap packaging. Meant for displays or selling individually.

Third Concept - A travel carrying case for storage and organization.

This Play-Doh adventure scene was created with clay and illustrator. It evokes creativity and helps Pete become more of the design.

The Dieline / Seperation file for the carrying case.

I created a End of Isle Display. The idea was i would be a gravity fed dispenser for a rainbow of play-doh colours.