Cloralex is the #1 bleach brand in Mexico, it has many brand extensions, some for in-house use, other for pet toys and laundry.

 

Cloralex manages several campaigns for this products, in case for Cloralex Mascotas, a bleach for pet related purposes we had a campaign with a super hero pet theme, in which the participants needed to make a video of their pet saving the day and include a bottle of Cloralex Mascotas in the video, this was a digital campaign, later, with the winners we made a special app of that year´s campaign for download, you can see the related project here.

 

Cloralex also cares for the well-being of the Mexican citizens, so we developed a small capsule with health tips to avoid diseases of Dengue and Cholera transmitted by drinking not purified water.

 

Also, this is the second year Cloralex has being part of Teleton Mexico, which had a huge success with the tv spot.

 

Cloralex also created “Instituto Cloralex”, which is an institution that expertise in cleaning related issues and tips for the housewife. We had Claudia Lizaldi as our brand spokesperson, she tells us tips for cleaning different issues around the house. This campaign also has a BTL activation with live cleaning performance.

 

Cloralex also has a good will campaign: "Te quiero México, Te quiero Limpio", which is an initiative to make a better Mexico for ourselves, sometimes we focus in recycling issues with the "Limpiometro" Campaign, sometimes in having a better positive view of Mexico, and sometime just sharing good tips for better living as people, there is much to come with this campaign, so stay tuned.

 

Credits:

- Grupo Cinco (Agency)

- Agueda Quiroga (Creative director)

- Raúl Gonzalez (Sr. Art director) (myself)

- Nora Deneb (Associate Copywriter)

- Elisa Parás (Account manager)