Coffee Lab is one of the main coffee labs in the world, with several awards and countless fans of the brand. They started in 2009 as a school dedicated to the teaching of coffee and, over time, became a laboratory for roasting, tasting and preparing quality coffees, focused on micro-lots with unique characteristics, ecosocial responsibility and traceability from the foot to the package. . The pandemic has brought numerous restrictions on trade, and this has drastically affected coffee shops. The Coffee Lab, led by Isabela Raposeiras, saw in this scenario the moment to reposition itself, reducing the focus on the cafeteria, strengthening the teaching arm through courses, mentoring and consulting, and becoming a niche publisher. The affirmation of this new moment resulted in a rebranding.
AWARDS
BRASIL DESIGN AWARDS 2021
BRANDING - GOLD
VOICE - SILVER
What we did
Strategy/ Brand Identity
Team
Creative Director: Gabriel Macohin
Designers: Paulo Doi, Gabriel Macohin
Strategists: Gabriel Macohin, Paulo Doi, Isabela Raposeiras e Charles Piriou
Illustrators: Gabriel Macohin, Heitor Kimura, Júlia Bertú, Paulo Doi, Talita Hoffmann, Theo Canto e Veridiana Scarpelli
Photographer: Jota Oshiro
Copywriter: Isabela Raposeiras
Editor, Filmaking e Motion Designer: Paulo Doi
