This was a project to create a logo for a phobia therapist. He wanted a nice, clean, minimalist logo. To create this I opted for a thin font for the word 'phobia' as a symbol of a phobia making someone feel small and insignificant, maybe stopping them from doing something in life. I then included a bold font for the word 'change' to emphasise the change that would occur from the therapy and how much more confident and whole as a person you would feel from it. Below I experimented with different ways of showing this and with added iconic symbolism to see which I liked best:
Bird and arrow icons. I wanted to create an icon that would represent moving forward in life, but also a kind of freedom from the phobia. Therefore, I merged the imagery of a bird and an arrow together. I included three birds to look like a squadron. This was to symbolise that the person who has the phobia is not alone and the help they will get from the therapy will guide them every step of the way.
The below are all experiments of how to show the arrow (moving forward):
