/identity /packaging
Cantina Puiatti
Since 1967 Cantina Puiatti’s winemaking method doesn’t accept compromises. And now, finally, its visual identity too.
CLIENT
Since 1967 the Cantina Puiatti is a protagonist in the viticultural world, it has been able to evolve by bringing the constant changes forward, combining experience and enological innovation. All is based on a single winemaking philosophy: the respect and the enrichment of the territory and the Puiatti method that doesn’t accept compromises. No use of wood, no over-ripening, no maceration, no oxidation, the steel is the main character of the wine cellar.
ASSIGNMENT
The complete restyling of the brand Cantina Puiatti and the redesign of their main 6 wine references: Friulano, Ribolla Gialla, Pinot Grigio, Traminer, Sauvignon Blanc, and Chardonnay. The challenge was to communicate the Cantina Puiatti vision, the respect of the territory and their winemaking philosophy.
SOLUTION
The result is a modern, contemporary visual identity that stands out for its sobriety in the current wine scene. Second-level communication uses a seal that gives heritage to the brand and certifies the philosophy of the wine cellar. The colors and materials used are inspired by the nature and minerality of the place. Cantina Puiatti uses a method that does not accept compromises. They are essential. Strictness, planning, invention, sharpness, experimentation, linearity, cleanliness, freshness, elegance, purity, harmony: this is the new vision of the brand.
PROCESS
Strategy, naming, logotype, custom font, brand identity, label system.
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Executive Creative Director: Davide Mosconi
Designer: Antonio Senia, Rita Colacicco
Photographer: Davide Farabegoli
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YEAR / 2021
