We turned every BK logo into a secret portal to access a hidden menu full of crazy and delicious products.
To find these items on the secret menu, people simply had to scan any BK logo to unlock them. And since we hacked Google's AR mobile feature,
no app installation was needed in your smartphone, just your camera. Instead of inviting people to use it, we chose Tik Tok as our main channel to seed videos of regular
people discovering a never before seen menu on Burger King with their smartphones. At first people thought it was one of the many social media hoaxes,
but when more videos started to show of consumers discovering unusual combinations on the BK menu, that's where things really picked up. Hundreds of BK fans started to
upload videos of them scanning the BK logo at different places and randomly, new decadent items would appear with a secret code under it so you could order them at the restaurants.
Awards:
Cuspide 2020 - 2021 / Anunciante del Año / Secret Menu / Burger King / De la Cruz, Ogilvy
Cuspide 2020 - 2021 / Plata / Direct Response / Uso de Marketing Directo / Medios digitales & Sociales / Secret Menu / Burger King / De la Cruz, Ogilvy
Cuspide 2020 - 2021 / Bronce / Direct Response / Uso de Marketing Directo / Acciones en el Campo / Secret Menu / Burger King / De la Cruz, Ogilvy
Cuspide 2020 - 2021 / Bronce / Mobile Advertising / Tecnología / Secret Menu / Burger King / De la Cruz, Ogilvy
Cuspide 2020 - 2021 / Bronce / Mobile / Social / Engagement, Community, Management / Secret Menu / Burger King / De la Cruz, Ogilvy
Cuspide 2020 - 2021 / Bronce / Promo & Activitation / Promoción Digital/ Secret Menu / Burger King De la Cruz, Ogilvy
Cuspide 2020 - 2021 / Shortlist / Outdoor / Institucional Corporativo / Formato pantallas digitales / Secret Menu / Burger King / De la Cruz, Ogilvy
Chief Creative Officer: Rafael Reina
ACD - Head of Art: Adriana Álvarez
Account Manager: Miguel Souss
Account Executive: Marimar Viera
Copy: Paola Hernández
Art Director: Victor Zayas - Andrés Cifuentes
Alejandro Díaz - Bianca Martínez - Yasmín Rotger - Carlos Morell - Aniceto Solares
Bit Coco
