Considering that in 2018, 27 of the 100 most viewed videos on YouTube were from Puerto Rican artists, we asked them to show compassion in a simple way: by giving their smash hit titles 
in YouTube a whole new meaning. 
For the entire #GivingTuesday, when millions of people searched for their favorite music video, 
their titles turned into public service announcements, letting fans know which cause they were supporting and inviting them to donate to givingtuesday.org.





Cannes Lions 2019 / Silver > Entertainment Lions for Music > Fan Engagement / Community Building
Cannes Lions 2019 / Shortlist > Entertainment Lions for Music > Artist as a Brand or Cause Ambassador
Cannes Lions 2019 / Shortlist > Entertainment Lions for Music > Artist Associated Event or Stunt in Partnership with a Brand or a Cause
Cannes Lions 2019 / Shortlist > Entertainment Lions for Music > Fan Engagement / Community Building
Cannes Lions 2019 / Shortlist > Entertainment > Talent: Digital & Social
SME Digital Awards 2019 / Gold >  Best use of content marketing
SME Digital Awards 2019 / Gold >  Best Social Media Campaign
SME Digital Awards 2019 / Gold >  Best Social Responsability Campaign


Chief Creative Officer Ogilvy LATAM: 
John Raúl Forero 
President De La Cruz & Associates:
Carlos Thompson
Executive Creative Director:
Rafael Reina
ACD/Innovation Director:
Nánel Rodríguez    
ACD/Art Director:
Adriana Álvarez
Copywriter:
Diana Poblador 
Art Director:
Luis Eduardo Bedoya







Giving Songs-Giving Tuesday
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Giving Songs-Giving Tuesday

Considering that in 2018, 27 of the 100 most viewed videos on YouTube were from Puerto Rican artists, we asked them to show compassion in a simpl Read More
194
1,050
9
Published:

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