Website Redesign &
Webflow for a Yoga Studio
Webflow for a Yoga Studio
After working on their branding and graphic design material for the studio launch the team asked me to redesign their website after a successful first year.
My Job
UI Design, no Code Design
Tools
Figma, Webflow
Client
Every Damn Day Yoga
Target Audience
The Every Damn Day Yoga studio is a place where you can find Berlin business moms and young urban people alike.
On a scale from Hippie to Hipster the target group in Berlin Friedrichshain is definitely more on the Hipster side. A state of the art branding and web appearance was a must.
Focussed Message
I learned from the team that they often have a problem with people not being on time. Running a tight schedule starting classes on time is a very important aspect for the studio to function.
To make this message pop I placed it very prominent on the homepage.
The usage of big typo with a scroll animation turns it into a style element of the website.
Mood Board
I created this one by the time I did the branding for the studio. A reduced, minimalistic and calming tonality for a place of peace within a busy city like Berlin.
Shadow and Light
Yin & Yang - Keeping your inner balance. Especially during these times of hyperstimulation we are searching for some calm reflection time.
Look and feel
Yoga is all about a mindful treatment of your body. So I had to create a calming and lighthearted brand feel.
The studio is a place of calm in a busy city.
Palm leave shadows in combination with the sandy primary color spread some tropical Bali vibes to emphasize this oasis like feeling. Meeting the target group in the best way possible the elements and interactions had to be stylish and innovative yet easy to use.
I tried to get the most out of Webflow and implemented scroll effects as well as hover menus.
The studio is a place of calm in a busy city.
Palm leave shadows in combination with the sandy primary color spread some tropical Bali vibes to emphasize this oasis like feeling. Meeting the target group in the best way possible the elements and interactions had to be stylish and innovative yet easy to use.
I tried to get the most out of Webflow and implemented scroll effects as well as hover menus.
Instagram Feed Concept
For changing the studios online appearance instagram was a crucial part we couldn't ignore. It had to fit the new tonality With followers consuming content on a daily basis this channel is the most important factor to build brand awareness.
The new feed had to go beyond yoga class announcements and studio pics.
The new feed had to go beyond yoga class announcements and studio pics.
Topics like mindfulness, positive attitude and body awareness - all associated with the yogi lifestyle - are part of the new content strategy which we transport with casual wording.
With a mix of reposted mood pictures and graphic posts we create a clean, aesthetically appealing but yet professional look which transports the new tonality in the best way possible.
With a mix of reposted mood pictures and graphic posts we create a clean, aesthetically appealing but yet professional look which transports the new tonality in the best way possible.
Thank you for reading!
