Packaging
The very first product of the Ampelmann company was made out of the original pedestrian traffic lights of former East Berlin. As this lamp has a rich history and great importance to the company it was a pleasure
to create its packaging.
to create its packaging.
CONCEPT / DESIGN / COMMUNICATION WITH THE PRODUCER & PRINTER
PRINT READY / PROOF CHECK
PRINT READY / PROOF CHECK
I’M GOING TO LIGHT UP YOUR LIFE
Working with a cute little figure like the Ampelmann you can get very emotional in the wording. In this case I let the lamp speak directly to the customer.
Working with a cute little figure like the Ampelmann you can get very emotional in the wording. In this case I let the lamp speak directly to the customer.
BREAKING THE WALL
Containing the very first Ampelmann product this packaging had to reflect the strong connection to the history of Berlin. That’s why the Ampelmann symbolically breaks through the wall.
Containing the very first Ampelmann product this packaging had to reflect the strong connection to the history of Berlin. That’s why the Ampelmann symbolically breaks through the wall.
ONCE UPON A TIME …
This side of the packaging shows the history of the product inside.
This side of the packaging shows the history of the product inside.
CLIENT: AMPELMANN BERLIN
The brand built itself around the little figures in the pedestrian traffic lights.
These are known all over the world as a Berlin symbol because they are strongly connected
to the history of the former parted city.
The brand built itself around the little figures in the pedestrian traffic lights.
These are known all over the world as a Berlin symbol because they are strongly connected
to the history of the former parted city.
Credits for the lamp pictures: @AmpelmannBerlin
