Rich dolce

The brief

Juice and nectar brand Rich has launched a new product called Rich Dolce, the first one in Bubbles line of natural carbonated juice drinks. Inspired by the traditions of Southern Italy, Rich Dolce drinks contain up to 70% fruit and berry juice, water and bubbles, no added sugar. The product is presented in two flavors: sweet cherry with tart grapefruit and refreshing lemon.

Tuman Studio was contracted to create a visual image reflecting the laconic and rich nature of the drink and showing the bright Italian character.

bubbles can Fizzy Drinks fruit juices graphic design italian packaging design rich dolce soft drinks sparkling juice

The solution

In the process of developing the design, the team wanted to create a bright and relevant solution that would highlight the drink and demonstrate its benefits.

Large logo makes it easy to identify Rich brand, a well-established quality mark among juices. The “Dolce” typeface refers to the historic 19th century Clarendon fonts. Created by François Rappaud, Clarendon Graphic is a new graphic approach to this type of typefaces that embodies its modernist potential. A circular emblem marks the Bubbles line.

The contrasting combination of yellow and blue / red and blue makes it noticeable, and bright artistic illustrations refer to the tradition of Tuscan majolica and allow to feel the spirit of Italy.