THEO KIM's profileMobills Group Corp.'s profileMo Choon's profile+1

Ottogi Nuroongi X Nu-Branding

Multiple Owners
•
Packaging
Illustrator
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
 
 
Ottogi Nuroongi X Nu-Branding
 
Ottogi wanted to make Nurungji, a traditional Korean food, a simple breakfast that can be eaten instead of cornflakes, and to get closer to the current generation. Through the MoTV series, Mobills developed the character's name "Tturungji" and the worldview with fans and Mojjangi, and revealed the whole process. The finished product 'Ottogi Bob Flakes' has been sold out in just one day after the launch showcase and continues to be viral through Instagram.
 
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Date : September 2020
Partner : Ottogi
 
 
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional

We asked our partner why he wanted to change 'Nurungji', and the partner said he wanted to let people know the good stories Nurungji had. In particular, he said he wants to emphasize 'Nurungji' as a healthy food for the younger generation.

branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
branding Character design communication Ottogi package design Packaging flakes foodpackage traditional
​​​​​Nu-Branding Creative Director
THEO

Brand Strategy / Package Design​​​​​​
Juyeon

Character Design
Mochoon




Ottogi Nuroongi X Nu-Branding
Published:
THEO KIM's profileMobills Group Corp.'s profileMo Choon's profile+1
Multiple Owners

Owners

THEO KIM's profile
Seoul, Korea, Republic of
Mobills Group Corp.'s profile
Korea, Republic of
Mo Choon's profile
Seoul, Korea, Republic of

Project Made For

user's profile
Mobills-group

Ottogi Nuroongi X Nu-Branding

Ottogi wanted to make Nurungji, a traditional Korean food, a simple breakfast that can be eaten instead of cornflakes and to get closer to the cu Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives