Inspired by the desire to turn your self care ritual into self awareness — the Feel brand has undergone a metamorphosis to reflect a new state of consciousness. Each touchpoint has evolved, from the brand’s foundation to the formulations of its product line, and outwards to all of its expression points. The new Feel brand focuses heavily on the efficacy of its products, taking a straight forward approach that focuses on ingredients first. Each product is developed with large enough concentrations of each key ingredient to be highly effective. No label claiming here. Feel is also 100% vegan and Leaping Bunny certified.

Feel’s product packaging has been designed to symbolize the experience of unearthing internal awareness and change. A completely custom brand colour was developed to emote this internal awakening and then owned across all of the packaging assets to create a sense of depth — depth in discovery, awakening and healing.

The collection of custom designed boxes open to reveal the matte glass vessels and brand messaging held within. The uncoated paper stock has a rich, tactile, human quality while the motif embossed on the exterior panels of the boxes emotes a fluid, earth texture, symbolic of a connection to nature. Together these custom elements work together to express the high quality and efficacy of Feel products, as well as emoting the ethos of self-awareness that drives the brand. To be truly self-aware we must also consider our impact on the world around us. This includes the environmental footprint of our packaging. Both the glass vessels and the paper boxes were designed for their high level of recyclability.