coors banquet pint series
brand identity, packaging innovation
brand identity, packaging innovation
Three special edition designs inspired by connecting the brand’s iconic symbology, and legendary stories. This series of contemporary classics play bold graphics off an innovative, sleek pint can structure.
Coors Banquet found success leveraging its heritage assets and presenting them in a new, impactful way to drive new interest and trial amongst a new generation of Millennial beer drinkers, and created excitement that led to new distribution opportunities.
landor associates
