coors banquet
brand identity, packaging
within four weeks of the relaunch, and in the absence of other marketing support, coors banquet went from a three-month decline of -7% to an increase of +1% –growing for the first time in 22 years.

since the 2007 redesign, coors banquet has enjoyed sustained growth year over year.

CLIENT QUOTES:

“The Coors Banquet redesign clearly started the turnaround of the brand.”

“This is the kind of success story that's everymarketer's dream.”


DISTRIBUTOR FEEDBACK:

“It was 1988…when Coors came to Pennsylvania… GREAT BEER!…I bought a 6 pack of Coors this week. I fell in love with it again…I plan on it being my beer of choice. The new can design caught my eye, and it’s why I bought the 6 pack.”

“This is the best packaging initiative that I’ve ever seen. With the new trade up flows, I have Coors Banquet next to Budweiser – it’s making Bud look old and archaic. This thing is popping off the shelf.”

landor associates