Nestora terra
brand naming and packaging identity 2020
Νestora Terra is a newly established olive oil and local products company located in Pylos, Greece. For this new business we created the whole visual and product identity from scratch, including the naming of the products and the company.
As Pylos and Messinia have a longstanding tradition and history, the client asked for a traditional design approach, which would target a premium market. What we did was to explore this initial direction, furthering it into a new narrative. This narrative explores new ways in composition, layout and overall outlook, while adopting specific elements from the past.
In this framework, we created a loop of geometric shapes derived from ancient Greek motifs that were designed and distributed in such a way to offer a kinetic effect when the bottle rotates. This infinite loop of shapes, which symbolises time, evolution, and growth, also provides a 360° perception of the container, a principle which we generally uphold in packaging design.
For this aesthetically fused approach, we implemented a single colour silk-print directly onto the bottle. Finally, we designed all the stationery for the company as well as the website.
created by
brand.new
