Truezero
visual identity 2019
Truezero is an exclusively electric car rental company based in Santorini island. The visual identity we created for the new entity is a result of our blending of iconic and verbal elements aiming to enhance the environmental responsibility, while simultaneously constructing a memorable and vibrant identity system.
Following than notion, we created a set of quotes presenting facts that favour the use of electrical cars.
This fused branding/direct messaging along with bold typographic decisions and oversaturated color coding was preserved also in the stationary design as well.
Finally, we designed the templates for the application and the website which will be developed by the digital agency.
created by
brand.new
