Nestwise is a financial services start-up in the Bay Area, and Hot Studio partnered with them for design thinking.  Nestwise has 5 strongly designed programs for middle-income families to take advantage of.  The habit change philosophy of these programs is based off of B.J. Fogg's tiny habits behavior change.  

 

In my role as the lead UX designer on the project, I helped to guide the client through the steps of the design process, starting with the defining their ecosystem and use cases, journeying through sketching of user scenarios and concept design, and ending with annotated wireframes and user flows used for dev support through the build.

 

This work was done in a little over 2 months and helped infuse design thinking into Nestwise's core team at a critical point in their company's history.  It was a pleasure to work with a team so passionate and we were all rewarded with the launch of their new programs at the end of this process.