So, Hilton Worldwide needs a website redesign.
The Facts: They own ten brands and over 3,750 hotel properties in 84 countries. Waldorf Astoria, Conrad, Hilton, DoubleTree, Embassy Suites, Hilton Garden Inn, Hampton Inn, to name a few.
The Work: I spent eight months on a large team working on the design of the underlying framework for the Hilton brand and property websites. We worked through several different projects and separated the larger ones into tracks, often working on projects in parallel.
My role was to develop user flows, sitemaps, wireframes, detailed technical annotations and assist with usability testing. I worked closely with other user experience architects, visual designers, developers and content strategists along the way. The screenshots below are samples of some of the work I put together.
The Facts: They own ten brands and over 3,750 hotel properties in 84 countries. Waldorf Astoria, Conrad, Hilton, DoubleTree, Embassy Suites, Hilton Garden Inn, Hampton Inn, to name a few.
The Work: I spent eight months on a large team working on the design of the underlying framework for the Hilton brand and property websites. We worked through several different projects and separated the larger ones into tracks, often working on projects in parallel.
My role was to develop user flows, sitemaps, wireframes, detailed technical annotations and assist with usability testing. I worked closely with other user experience architects, visual designers, developers and content strategists along the way. The screenshots below are samples of some of the work I put together.
Templated sitemap - we created a sitemap that all properties could use, with structural elements that were required and optional pages for flexibility.
For each page, we drafted a 'page description diagram' prioritizing the content, prior to wireframing. This practice was something that I introduced to the UX team internally.
Let the wireframing begin! These are some samples for the 'brand.com' sites, specifically for Hilton.com.
The largest interactive element is their e-commerce transaction flow for booking a room. This module brings in millions of dollars, so we worked closely with Hilton in selecting which form fields to expose throughout each step of the full user flow of booking a room.
The property templates posed a UX challenge in that we had to allow access to both the global booking engine as well as the local booking engine. This was my solve for it, and this design got chosen for the final deliverable.
Technical documentation was excessive for this client, because we were handing off to an extremely large dev team outside of our doors. I was asked to be the lead UX person on this effort, and was responsible for labeling, annotating and organizing the components within the site design templates, for both the brand and property sites. This was an effort that spanned across several months, alongside other projects.
Starting as a business development opportunity, Hilton and AT&T and Organic worked together to design the screen flow for a user to sign onto the internet inside their hotel. I was involved in this project from beginning to end. My role was to design user flows, wireframes and prototypes for the transaction flow. I consulted closely with the AT&T engineering team, as well as the Hilton management team. We had slim resources for this project, so I briefed and led the internal design team through the visual design phase as well.
Sneak peaks at some of the imagery used in the final designs.
