Enter Bar
branding and wall graphics
Enter Bar is a new geek pub in the heart of Budapest, for which we had the opportunity to design the branding. The bar is open for a wide audience, it doesn’t only welcome hardcore gamers, but ones who like to play console or board games with friends, or just want to have a beer after work. The visual elements of the bar are connected to the gamer and geek world, including the logo, the menu, and all the illustrations. Retro pixel games and characters from the eighties-nineties, which are now massive part of pop culture, appear everywhere, often as a gag.
The other visuals consist of the logo and it’s variations for the graphic elements, and pixel illustrations for the murals and menu. The clean vector emblems and simple typography serve as a calm environment for the fun pixel icons and decorations.
• Client \ Enter Bar
• Branding art direction \ Halisten Stúdió
• Pixel illustrations \ Barbara Bernát, Gergő Gilicze
• Print materials & hand lettering \ János Kőrös
• Photography assistance \ Richárd Kelemen
• Interior design \ Kata Benke, Nóra Méhes
The logo is inspired by the visual character of the old arcade machines. The name of course comes from the ‘enter key’ but is also an inviting word for the guests, the little sign on the door embodying both of these aspects. The shape of the door and the little stars outline a ‘play’ button, suggesting the theme of the bar.
One of the most spectacular elements of the branding work is definitely the pixel mural situated in the main area of the bar. All the characters and objects are selected very carefully, the whole illustration is full of hidden details and symbols. The figures are hanging out in a pub, just like the real-life guests, making us feel like we are spending time with old friends. Prepare for nostalgia, nineties kids!
