Matrix AV - Marketing Strategy/Branding/Web
Services: Concept Development/ Strategy/ Execution
Client Name: Matrix Audio Visual Designs
Product Type: Web Design Ad Campaign/ Video Production
A work in progress, Matrix Audio Visual Designs Inc. is an audio, video and control systems design and integration firm located in Burbank, California. The company integrates technology based solutions for high profile private businesses, educational institutions, houses of worship, military units, and governmental organizations.
In order to stay on top of the market, Zurna Creative offered Matrix AV the following improvements:
1. Updating Website and SEO to increase visitor traffic,
2. Creating engaging content to showcase recent projects.
3. Updating their verbal identity for new services.
4. Activating Social Media platforms to take the conversation further.
5. Rebrand and Modernize published and print material for upcoming occasions.
Given the nature of the company, which works in a constantly developing realm of technology, Zurna Creative offered the California giants of automation a smart yet simple idea to convey their core message; The idea of placing a Rubik Cube in the middle of their marketing campaign not only connects the dots between their rectangular Matrix logo and the cube itself, but it also transfers a sublime message, that the company is specialized in providing fast and easy solutions to otherwise complicated tech problems.
Zurna Creative also took the initiative of reorganizing the branding guidelines of the business through visual and verbal means.
Copywriting of the content is an extremely sensitive part of the project as many scientific and technological details are to be clarified and explained for random groups of clientele with varying degrees of tech knowledge.
The Verbal identity was enhanced by fusing some of the original ideas of the founder of MatrixAV with the thoughts of groundbreaking tech theorist and scholar, Marshal Mcluhan who believed that the technologies that we built, eventually become an extension of our bodies. With that in mind the verbiage of several statements and messages including the slogans were updated.
When visiting a business website, it's the Homepage that throws in the hook, delivers the message and within the first few seconds, clarifies the purpose or mission of a company. As a result its an interesting idea to use the company's space to display several elements of the business and invite the visitor in.
In addition a visual coverage of the spaces and locations where the technicians of the company had been designing and installing technologies is in progress. The photography of these spaces will take place simultaneously with the design process so the creative team can suggest styles that can best contribute to each page’s layout.
On location photography will not only be a part of their print marketing and website design, but it will also come handy whenever any of the elements of the portfolio page needs a visual representation.
The photography and video coverage of the installation process will also be a part of their future plans to produce visual explanatory content, promotional videos and social media updates as our next level marketing services steps up into the next level.
In Addition to all this, Zurna Creative will generate minimal social media posts such as short GIF and Animated content to convert lengthy messages into simple and fun experiences. The above clip is one of the many similar ideas that will eventually be launched as we switch into social media marketing gear with MatrixAV.
