The grid layout of the information is a relatively simple one – to display this kind of informative text, the grid system doesn’t have to be complicated in order to work. The simple 6x10 grid works well with the typographic illustrations opposite the film introduction page, the spread as a whole works well together rather than one page showing up the other.
The typographic illustrations relate to emotions or iconic scenes from that particular film while using the date the film was released, for example, the Titanic illustration is of the final scene when the ship sinks – and the Forrest Gump spread is the date small in the corner of the page, showing the simple nature of the main character in the film. These typographic illustrations serve as a fresh alternative to high res images and engage the reader further, wanting to see how the next spread looks.
Each film has 2 spreads, the first – containing the film introduction, cast, rating (from Empire Magazine) and the typographic illustration. The second spread contains a page allowing the reader to engage with information they may not have read about the film before, such as an interview with the leading actor, the real story behind the film or information about the book the film was based on. This page also contains a small letterbox duo-tone style image to work with the colour on the spreads. The second page contains a trophy shelf illustration of what the film won/got nominated for, and a few small statistics or infographic about the film – some serve to inform the reader, while others are there simply to raise a smile.
When branding the insert, I didn’t want to use the paramount logo itself because I felt it wouldn’t fit well with the simplicity of the booklet. I called the insert ‘100’ relating to the 100 years the company has existed with a simplified paramount mountain. This simple logo also works well with the illustration on the cover. The concept behind the vector illustration on the cover was the idea that all the characters from Paramount’s most successful films are all getting ready for a big party to celebrate Paramount’s 100 year birthday. Indiana Jones stealing a present from the Temple of Doom, Maverick from Top Gun preparing the cake and Forrest Gump waiting on the bench with his best suit and party hat on. This illustration sets the tone of the insert and entices the empire reader to look inside – instead of ignoring it. The various covers also makes the insert feel like a collectors item, having all 10 would mean you’re a real film fanatic.