A new identity of Organic Meadow is a more personable and friendlier brand. It is easily recognizable and distinguishable amongst competing bands. The new redesign establishes Organic Meadow as the leading brand in organic dairy industry. This package has an extraordinary form and it's specifically designed that way for easier grip. The main focus of the colored triangle is to tell the consumer about how little the package travels from the farm to the actual store. It grabs attention but more importantly it emphasizes how small the product's eco footprint is and how it benefits and promotes the local farm families. This package captures the main goal of the company, "to decrease the distance from the farm to the consumer" as stated on their website.