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This year, the advertising industry has been propelled by digital technology coupled with our insatiable desire to communicate and share with eac… Read More
This year, the advertising industry has been propelled by digital technology coupled with our insatiable desire to communicate and share with each other. Now, when creatives launch their ideas into the wild, it’s never completely clear where the ever-changing digital landscape will take and transform them. As ideas bounce between platforms and people like a giant game of pinball, almost anything can happen. Not only that, but it can happen fast. Overnight an idea can ignite passions, build trust, forge relationships, wage battles and cause people to take sides on this expansive digital playing field. Creatives need to wear many hats and be on top of trends as they happen. We are expected to do it all and do it well. The potential to influence a vast number of people has never been so great and the chances of success only improve when creative ideas find their way onto new platforms. As players in this game, it always helps to plan, anticipate and react quickly, but in such changeable circumstances, a little luck never hurts either. Read Less
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This year, the advertising industry has been propelled by digital technology coupled with our insatiable desire to communicate and share with each other. Now, when creatives launch their ideas into the wild, it’s never completely clear where the ever-changing digital landscape will take and transform them.
 
As ideas bounce between platforms and people like a giant game of pinball, almost anything can happen. Not only that, but it can happen fast. Overnight an idea can ignite passions, build trust, forge relationships, wage battles and cause people to take sides on this expansive digital playing field. As players in this game, it always helps to plan, anticipate and react quickly, but in such changeable circumstances, a little luck never hurts either.