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Created a campaign so controversial that media advertising law was changed. Made half the population of Singaporean cried with a short film. Innovated an anti theft bag for travelers and made daydreams come alive with a social campaign.

I have great strength for ideation. A sharp eye of details. Probably the fast… Read More
Created a campaign so controversial that media advertising law was changed. Made half the population of Singaporean cried with a short film. Innovated an anti theft bag for travelers and made daydreams come alive with a social campaign.

I have great strength for ideation. A sharp eye of details. Probably the fastest Art director in the world. I was trained in awards driven agency. Now focusing on brand building and changing life for a better living.

Clients I worked for: Dulux paint, UOB bank, DBS bank, CitiBank, Chupa Chupa, Mentos, Nike, IKEA, Metro department store, Fonttera, Friesland, Pond's, Vaseline, SingTel, Ferrero, NTUC Income, NTUC Enterprise,

https://sg.linkedin.com/in/wyboo Read Less
  • Creative Group Head
    Publicis — Singapore
  • Creative Lead - Senior Creative
    Iris Nation — Singapore
  • Art Director
    Bartle Bogle Hegarty — Singapore
  • Freelance Art
    Arcade — Singapore
  • Art Director
    BBDO — Singapore
  • Junior Art Director
    Grey Group — Singapore, Singapore
  • Intern Art director
    Ogilvy & Mather — Singapore, Singapore
  • Intern Art director
    ADPLANET — Singapore, Singapore
View Full Resume
2017
Asia Effies Awards
• Gold (Income - Retiring)
Hall of Fame Advertising Awards
• 1 Gold (Content Marketing Idea of the Year) (Income Retiring)
• 1 Gold (Transmedia Campaign of the Year) (Income Retiring)
• Silver - Product Innovation of the Year (Kerry)
• Silver - Direct Marketing Campaign of the Year (P… Read More
2017
Asia Effies Awards
• Gold (Income - Retiring)
Hall of Fame Advertising Awards
• 1 Gold (Content Marketing Idea of the Year) (Income Retiring)
• 1 Gold (Transmedia Campaign of the Year) (Income Retiring)
• Silver - Product Innovation of the Year (Kerry)
• Silver - Direct Marketing Campaign of the Year (Philips Retiree Rescue)
R3 Report
• Global 40 Award (Philips Pulse)

2016
APPIES APAC 2016 • Silver Winner
Best of Show • SPH iink Awards (IKEA Storage Campaign - Radio)
Cannes Silver • Entertainment Lions | TV & Broadcast: Fiction 15 minutes or under in Length
One Show • Merit (Corporate Social Responsibility | Cinema Advertising)
One Screen Film Festival • 1 Shortlist (Narrative)
Facebook Awards • 1 APAC Regional Winner
Asia Pacific Tambuli Awards
• 1 Gold (Video Screen)
• 1 Bronze (Branded Content and Entertainment)
APAC Effie Awards 2016 • 1 Finalist (Goodworks | Brand)
Effie Singapore 2016 • 1 Silver (Financial Services – Products/Services)
YoungGuns Professional • Finalist Digital award (Viral)
Creative Circle Awards / Gong 2016 • Finalist Direct Response / Ambient (Money Bag)

2015
Singapore Creative Circle Awards 2015 (OrangeAid)
• 1 Gold (Film & TV | TV & Cinema Commercial 60 Seconds and or Over)
• 1 Gold (Film & TV | Direction)
• 1 Gold (Branded & Entertainment Content | Fictional Programme, Series or Film)
• 1 Silver (Film & TV | Online/Viral Film)
• 1 Silver (Cyber | Social/Viral Videos)
• 1 Bronze (Film & TV | Cinematography)

Singapore Advertising Hall of Fame Awards 2015
• 1 Silver (Content Marketing Campaign of the Year)

Marketing Excellence Awards 2015 (OrangeAid)
• 1 Gold (Launch Marketing)
• 1 Gold (Customer Engagement)
• 1 Silver (Native Advertising/Branded Content)
• 1 Silver (Social Media Marketing)
• 1 Bronze (Viral Marketing)
• 1 Bronze (Social Media Marketing)
• 1 Bronze (Corporate Social Responsibility)
• 1 Finalist (Advertising)
• 1 Finalist (TV/Video Advertising)
• 1 Finalist (Media Strategy)

APPIES 2015
• 1 Finalist (Consumer Services) (Pioneer OK)

Singapore Press Holdings iink Awards 2015
• 1 Bronze (Print Single – English) (Income CNY)

2014
Effies • Bronze (Aviva - Little things matters campaign)
APPIES • Gold (Aviva - Little things matters campaign)
Featured • 15 Most Brilliant Marketing Communications Ideas in Asia Pacific
• Behance Featured on The Digital age and Advertising Served
• BBH Asia Pacific Role reversal workshop winner

2013
• 2 Bronze Outdoor Creative Circle Award (Gong)
• 6 Finalist Creative Circle Award (Gong)
• ADFEST PRESS LOTUS Bronze
• ADFEST DIRECT LOTUS Finalist

2012
• 2nd runner up in Mediacorp Young Lions Award
• Winner 2012 ADSA - International non-profit and social advertising award
• Cannes Lion - Finalist
• Best print of the week on http://www.bestadsontv.com (19 September 2012)

2011
• LASALLE College of the Arts Degree scholarship
• 1st Class Honours BA in Design Communication Advertising
• D&AD 2011 Student In-book
• Gold in 48 Hours Crowbar Challenge 2011
• 8 Crowbar awards 2011 (Bronze and Finalist) Read Less
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