White light (aka daylight*) is made up of all the colours of the rainbow. It’s pure. It’s powerful. And it’s a great metaphor to illustrate our difference.

Just as white light needs the full-colour spectrum to be the force that it is, we need to value every step of our process to create design solutions that matter.

From research and exploration to idea generation and concept development, effective design is as much about what’s seen as it is about what’s not seen.

That’s why we don’t cut corners and we never skip ahead. Because for us, memorable, meaningful design lies in the power of process.

*Ironically, when the name White Light came to us, we were working in a windowless studio. Read Less