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For me, design means empathy, or the perception, understanding, and reaction to the distress or need of another human being. As I practiced graphic design in the past few years, I was finally able to identify myself as a graphic designer—I am an empathetic designer.

An empathetic designer should be able to in… Read More
For me, design means empathy, or the perception, understanding, and reaction to the distress or need of another human being. As I practiced graphic design in the past few years, I was finally able to identify myself as a graphic designer—I am an empathetic designer.

An empathetic designer should be able to interpret the clients’ ideas and wants as well as research the best solution for them. We live in world where graphic design exists in different forms such as packaging, print, and branding. These diverse forms can be problematic because if a product does not attract the viewers, it would just be another object filling space without any significance. If there isn’t an interaction between the product and the audience, there is nothing to draw the audience to that product. As an empathetic designer, my role is to stimulate interest and create visual communication to satisfy the viewers’ needs.

Additionally, I am interested in my designs engaging or captivating the audience. “Well designed” could be simple, complex, and aesthetically pleasing, but I believe a “well designed” product should be able to stimulate the viewers—it should be something playful and enjoyable and worthy to have. My design process starts by building a concept based on creative thinking and research. Creating a strong concept helps design a strong identity. Through my design style, I try to apply playful elements to invoke interest.

My respect for color is evident in my work; color is a strong design element that can represent emotions or portray personality. Similar to wearing clothes of different color to express personality, my work emphasizes the power of color as a tool for communication. While experimenting, I spend a lot of time selecting the right color to reflect the personality and always ask the question: “What is the color communicating?”
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