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Design Consultant + Illustrator + Daydreamer
Graphic Design
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A product of College of Art, Delhi (four excruciating years of constantly questioning redundant and restrictive academic approach to design); I am a creative professional working in the industry for over six years. Living independently for five years, soon to retire from the league of twenty-something youth, but e… Read More
A product of College of Art, Delhi (four excruciating years of constantly questioning redundant and restrictive academic approach to design); I am a creative professional working in the industry for over six years. Living independently for five years, soon to retire from the league of twenty-something youth, but ever exasperated by floods of ideas, aspirations and self-exploration. Worked as a graphic designer in the initial years, driven by the thirst for innovation and concept. Although the self-immersion of the learning years projected a "solo image", a critique which was further challenged in the later half working as an Art Director, where I successfully spearheaded projects and lead and trained a team of promising junior designers (Mentorship is the closest experience of motherhood that, I have experienced so far). After the successful stint at Art Direction, it was time to reclaim the "solo image" from my own accord. Been freelancing and consulting ever since, and voila! I actually do work quite well solo. But then I do miss having a team to boss around. Read Less
  • Art Director
    Mixed Juice Design — New Delhi, India
  • Graphic Designer
    Sewara — New Delhi, India
  • Junior Designer
    JWT Delhi — New Delhi, India
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“Start small, Cut the fat and Add when needed”. For me design always begins with a concept toyed around with on a piece of paper and a blunt pencil. Specialize in minimal graphics and calculatedly evolve them into a strategic design systems. Absolutely detest design for design’s sake. Compositional balance play… Read More
“Start small, Cut the fat and Add when needed”. For me design always begins with a concept toyed around with on a piece of paper and a blunt pencil. Specialize in minimal graphics and calculatedly evolve them into a strategic design systems. Absolutely detest design for design’s sake. Compositional balance plays the utmost importance for me in design and the objective of the brief is always the guide map. Super OCD about an open and organized workflow (my juniors love/hate me for every time I yelled at how they manage their Photoshop layers). Not afraid to scratch everything down and start again if the end product does not yield the satisfaction for everyone involved.

Over the last few years I have been experimenting and exploring how to bridge the gap between illustration and computer generated graphics. Working with more hand-done, organic graphics treated digitally. The focus and inspiration of course, coming from the abundant varieties of Indian art and cultures. I personally believe that through design inspiration we could expand the horizons of Indian aesthetics to a more modern, graphic platform. Read Less
An erratic romantic and an emotionally charged daydreamer. Alternate between isolation to process how my mind works and socializing in debauched parties reminding myself of the importance of friends in life.

Music is my elixir. Downtempo (Fav: Kruder & Dorfmeister, Tosca) and Trip-Hop (Fav: Portishead, Flunk) are… Read More
An erratic romantic and an emotionally charged daydreamer. Alternate between isolation to process how my mind works and socializing in debauched parties reminding myself of the importance of friends in life.

Music is my elixir. Downtempo (Fav: Kruder & Dorfmeister, Tosca) and Trip-Hop (Fav: Portishead, Flunk) are my go to genres. While keep switching between Pop, EDM, Dance, Electronica, Bollywood, Old Bollywood and of course, Rabindrasangeet.

Love watching TV Shows and Movies – My guilty pleasures of idleness (Give me dry sarcasm and we have a date!). Love to cook and bake. Not much of a reader but drown into phases of spending hours on Wikipedia, blogs, articles time to time. Total geek for computers. Total nerd for existential philosophy.

Hate sports but love aerobics (especially Pilates even though it hurts my torso everytime I laugh) Have a childhood ambition to learn Tango someday.

Part of queer rights activism and feminist movements in Delhi. Very strict about certain code of ethics and ideologies (for instance strictly against the objectification and commodification of the female form; and patriarchal gender stereotypes) Read Less
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