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A product of College of Art, Delhi (four excruciating years of constantly questioning redundant and restrictive academic approach to design); I am a creative professional working in the industry for over four years. Living independently for two years, in the league of twenty-something youth, exasperated by floods … Read More
A product of College of Art, Delhi (four excruciating years of constantly questioning redundant and restrictive academic approach to design); I am a creative professional working in the industry for over four years. Living independently for two years, in the league of twenty-something youth, exasperated by floods of ideas, aspirations and self-exploration. Worked as a graphic designer in the initial years, driven by the thirst for innovation and concept. Although the self-immersion of the learning years projected a "solo image", a critique which was further challenged in the later half working as an Art Director, where I successfully spearheaded projects and lead and trained a team of promising junior designers (Mentorship is the closest experience of motherhood that, I have experienced so far). Read Less
  • Art Director
    Mixed Juice Design — New Delhi, India
  • Graphic Designer
    Sewara — New Delhi, India
  • Junior Designer
    JWT Delhi — New Delhi, India
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“Start small, Cut the fat and Add when needed”. For me design always begins with a concept toyed around with on a piece of paper and a blunt pencil. Specialize in minimal graphics and calculatedly evolve them into a strategic design systems. Absolutely detest design for design’s sake. Compositional balance plays t… Read More
“Start small, Cut the fat and Add when needed”. For me design always begins with a concept toyed around with on a piece of paper and a blunt pencil. Specialize in minimal graphics and calculatedly evolve them into a strategic design systems. Absolutely detest design for design’s sake. Compositional balance plays the utmost importance for me in design and the objective of the brief is always the guide map. Super OCD about an open and organized workflow (my juniors love/hate me for every time I yelled at how they manage their Photoshop layers). Not afraid to scratch everything down and start again if the end product does not yield the satisfaction for everyone involved. Read Less
An erratic romantic and an emotionally charged daydreamer. Alternate between isolation to process how my mind works and socializing in debauched parties reminding myself of the importance of friends in life.

Music is my elixir. Downtempo (Fav: Kruder & Dorfmeister, Tosca) and Trip-Hop (Fav: Portishead, Flunk) are… Read More
An erratic romantic and an emotionally charged daydreamer. Alternate between isolation to process how my mind works and socializing in debauched parties reminding myself of the importance of friends in life.

Music is my elixir. Downtempo (Fav: Kruder & Dorfmeister, Tosca) and Trip-Hop (Fav: Portishead, Flunk) are my go to genres. While keep switching between Pop, EDM, Dance, Electronica, Bollywood, Old Bollywood and of course, Rabindrasangeet.

Love watching TV Shows and Movies – My guilty pleasures of idleness (Give me dry sarcasm and we have a date!). Love to cook and bake. Not much of a reader but drown into phases of spending hours on Wikipedia, blogs, articles time to time. Total geek for computers. Total nerd for existential philosophy.

Hate sports but love aerobics (especially Pilates even though it hurts my torso everytime I laugh) Have a childhood ambition to learn Tango someday.

Part of queer rights activism and feminist movements in Delhi. Very strict about certain code of ethics and ideologies (for instance strictly against the objectification and commodification of the female form; and patriarchal gender stereotypes) Read Less
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