Shachar Meron

I'm in the persuasion business. I'm a hybrid brand man who bridges creative and strategy, copy and design, direction and execution. My roots are as a concept copywriter—generating Big Ideas and fleshing out identity, message and voice through myriad media. Since May 2011 I've been hitting for the…

BRANDING & STRATEGY: Research, brand strategy, marketing strategy, naming, logos, taglines, brand messaging, brand voice, content strategy. CREATIVE DIRECTION & CONCEPTING: "Big Idea" concepting, copy direction, design direction, integrated campaigns, critiques, presentations. COPYWRITING: Headlin…

Any channel of communication and persuasion. Includes advertising (print, web, outdoor, radio); direct mail; collateral (brochures, annual reports, sales materials); digital (websites, apps, social); PR; signage; events; video (scriptwriting, storyboarding); magazines and newsletters; promotions and…