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For me, the creative process is an adventure, filled with the excitement of finding the hidden treasure. That’s why I’ve been doing this for over 20 years: for the joy of discovery.

EXPLORE… is the dreaming part. Packing up all the equipment I need to head out into the unknown. With a high-end compass, trusty… Read More
For me, the creative process is an adventure, filled with the excitement of finding the hidden treasure. That’s why I’ve been doing this for over 20 years: for the joy of discovery.

EXPLORE… is the dreaming part. Packing up all the equipment I need to head out into the unknown. With a high-end compass, trusty map and many years of experience, it’s truly amazing what I can find.

DISCOVER… setting out into the creative wilderness can be a bit intimidating. There will be peaks, and there will be valleys, but with determination, intuition and guts, I’m always confident I’ll uncover the big idea—even if it’s just initially a diamond in the rough.

BUILD… once I find the big idea, it’s time to bring it home, shape it and polish it up for its grand debut. This is where I believe my skills can truly make a difference, turning a simple idea into a real game-changer. For me, the creative journey is still the destination. Finding the big idea in the middle of the chaos is a genuine joy, a challenge I happily take on every day. And whether it’s branding, packaging or a simple newsletter, I love sharing these adventures with my clients every step of the way.

If you’re interested in going on your own creative adventure, give me a ring, shoot me an email, or send me a smoke signal—I can read that, too. Thanks for your time and interest in my work. Read Less
  • Principal
    Scott McFadden Creative — TX, USA
  • Creative Director
    Tracy Locke — Dallas, TX, USA
  • Associate Creative Director
    Tracy Locke — Dallas, TX, USA
  • Associate Creative Director
    Uproar — Dallas, TX, USA
  • Associate Creative Director
    The Launch Point — Dallas, TX, USA
  • Art Director
    Tracy Locke — Dallas, TX, USA
  • Art Director
    Levenson & Hill — Dallas, TX, USA
  • Junior Art Director
    Moroch — Dallas, TX, USA
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