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On The Web
Work Experience
- SVP Experience StrategyStarcom MediaVest — NY, USA
- Partner & CSOThe Bakery — NY, USA
- Executive Strategy OfficerNXT — NY, USA
About Rocio Fernandez
20 years leading brand, communications and experience strategy for top six advertising & media companies in global, regional and multicultural markets: Europe, Latin American region and USA.
Cultural Strategy and Transmedia Storyte
The cases that better represent my work as a cultural strategist and transmedia storyteller are Pepsi Yo Sumo and Levi's Norte a Sur, both targeting Young Hispanics. The critical aspect is that the strategic approach will work broadly: cultural themes and conflicts are identified to spark the develo…
Read MoreAccount Planning
I’ve selected cases and examples of my account planning work for brands in Latin America and US multicultural: VW, Aeromexico, Xbox, Nationwide, Gatorade and Cheetos. There's also a tool I developed called Zoom that may be interesting for hardcore strategists.
Member Since: February 15, 2011
