NATIONWIDE. IT'S NOT BUSINESS, IT'S PERSONAL
SITUATION:
Nationwide changed it's positioning in order to be the truly advocate for the consumer by delivering the most personalized solutions.
CULTURAL INSIGHT.
Personalization for Latino consumers is not just about customization and tailored solutions but developing personal relationships and feeling you are not just a number.
STRATEGIC IDEA
Only Nationwide will make you feel UNIQUE
SITUATION:
Nationwide changed it's positioning in order to be the truly advocate for the consumer by delivering the most personalized solutions.
CULTURAL INSIGHT.
Personalization for Latino consumers is not just about customization and tailored solutions but developing personal relationships and feeling you are not just a number.
STRATEGIC IDEA
Only Nationwide will make you feel UNIQUE
RESULTS
Pre-test confirm the relevance of making people feel unique and the perception of Nationwide as a true advocate for the consumer.
ASI testing also present strong results on:
likelihood to purchase 56 vs. 32 norm
consideration 76 vs. 40 norm
minimum of 20 points above norm in all the company descriptors.
Nationwide campaign with the best ratio grp’s/calls
Pre-test confirm the relevance of making people feel unique and the perception of Nationwide as a true advocate for the consumer.
ASI testing also present strong results on:
likelihood to purchase 56 vs. 32 norm
consideration 76 vs. 40 norm
minimum of 20 points above norm in all the company descriptors.
Nationwide campaign with the best ratio grp’s/calls
