Оптимальные размеры 3200 x 410px
В Интернете
Опыт работы
- SVP Experience StrategyStarcom MediaVest — NY, USA
- Partner & CSOThe Bakery — NY, USA
- Executive Strategy OfficerNXT — NY, USA
About Rocio Fernandez
20 years leading brand, communications and experience strategy for top six advertising & media companies in global, regional and multicultural markets: Europe, Latin American region and USA.
Cultural Strategy and Transmedia Storyte
The cases that better represent my work as a cultural strategist and transmedia storyteller are Pepsi Yo Sumo and Levi's Norte a Sur, both targeting Young Hispanics. The critical aspect is that the strategic approach will work broadly: cultural themes and conflicts are identified to spark the develo…
РазвернутьAccount Planning
I’ve selected cases and examples of my account planning work for brands in Latin America and US multicultural: VW, Aeromexico, Xbox, Nationwide, Gatorade and Cheetos. There's also a tool I developed called Zoom that may be interesting for hardcore strategists.
Дата регистрации: February 15, 2011
