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Director of Digital Strategy and Services
American Psychological Association
www.apa.org
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Seasoned creative, technology, and marketing executive with a proven track record of designing visionary digital products, building award-winning teams, and providing data-driven business intelligence & strategy for a variety of industries. Passionate about innovation at the confluence of design and technology. … Read More
Seasoned creative, technology, and marketing executive with a proven track record of designing visionary digital products, building award-winning teams, and providing data-driven business intelligence & strategy for a variety of industries. Passionate about innovation at the confluence of design and technology. A digital native with cross-industry experience with some of the most successful brands on the planet—BMW, USAirways, Barneys New York, Miramax, The National Institutes of Health, Timberland, General Electric, CNBC, Merrill Lynch, Kangol, Trina Turk, Liz Claiborne, Intel, Rodale Press, and Royal Caribbean among many others. Expertise in ecommerce, digital retail brand management, and technology consulting for clients in the apparel, accessories, fast-fashion, footwear, denim, crafting, and baby gear product categories for a variety of customer segments. Experience in both large companies and start-ups.


AREAS OF EXPERTISE:

Consulting & Business Intelligence: Data Identification, Collection and Analysis, Report Generation, Process Optimization and Digitization, IT & Technology Innovation & Application

Operations: Budgeting, Forecasting, Decision Modeling, Strategic Goal Setting, Corporate Vision, Policy & Process Design

Team Leadership: Recruiting, Engaging, Growing, Career Management, Collaboration

Marketing: Strategy & Planning, Product Development, Market Research & Analysis, Campaign/Activation Design & Execution, Top to Bottom Funnel Management, Data Analysis & change management

Creative: UX/Interactive Design, Graphic Design, Photography, Video Production, Copywriting, Presentations, Brand/CI Design & Management

Technology: HTML/CSS, Javascript, ActionScript, Networking, Software Design, Mobile App Development, LAMP,

Sales: Proposal Writing, Sales Engineer/Strategist Read Less
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