“EVERYTHING IS BY DESIGN”

We are a design-centric studio, making agile and relevant strategies and communications. We create intelligent systems based on a core strategy that lets the brand evolve and be sustainable. Our branding and communications studio is responsive to the shifting paradigms of design in various fields. In response to these evolving models, we play three distinct roles as designer, choosing the type that is the best fit for the need:

The designer as expert – the classical form, where the designer is central to the process and the core creator who is instrumental to shaping your brand as in Brand Identity programmes.

The designer as integrator – working across different verticals of an organisation through impactful communications for efficient management and functioning. A good example is developing a purpose statement along with key stakeholders and working with each vertical of the organisation to integrate the plan into their processes and systems.

The designer as nudger – working along with organizations and communities to nudge them to create their own solutions by enabling them with the right design tools without being prescriptive. For instance we would guide a community to develop their own messaging about COVID-19 to be relevant for their people.
We use a cross functional, collaborative, strategic and research driven approach to arrive at the unique X factor for each brand, making them transformative, people centric and sustainable with cross spectrum adaptability. Read Less