𝗻𝘂𝗯𝗮𝗲𝗿 ®

Summary Brand Craft is a meticulous process that begins with understanding your business at its core. Through extensive research and analysis, we develop a brand strategy that sets the foundation for your unique identity. We then bring this strategy to life visually, creating a cohesive and memorable brand presence across all touchpoints. Our focus is not just on designing visuals but on crafting a brand that speaks to your audience, establishes a strong emotional connection, and stands out in a crowded market. With Nubaer Studio Brand Craft, your brand becomes a story, and each element is carefully curated to narrate that story consistently. Pricing Package Cost: 1000$ Includes: Initial consultation and brand discovery session. In-depth brand strategy development. Custom visual identity design. Collateral and online presence design. Two rounds of revisions for each deliverable. Finalized brand guidelines document. Post-launch support and consultation Payment Structure: 50% upfront to initiate the project. 50% upon completion and delivery of all collateral and online presence materials. Note: Prices are indicative and can be adjusted based on specific client needs and project complexities. What's Include Brand Strategy In-depth analysis of your business, target audience, and competitors. 1. Brand positioning and messaging. 2. Target audience personas. 3. Competitor analysis. 2. Unique value proposition. Mood board and rough sketching A branding mood board is a collection of visual assets—whether that's colors, images, text, photos, or any other kind of visual inspiration—that encompasses who you are as a brand and what kind of brand message you want to put out into the world. Creative direction and presentation Creative direction is best defined as an area of brand development that primarily deals with the creative concepts that surround a brand. Part creative and part strategy, creative direction turns ideas into reality in the form of advertising campaigns, logos, and marketing collateral. Primary logo Primary custom logo design that will serve as your brands primary identifier Secondary logo Secondary logo variations: these can include stacked, horizontal or vertical applications and might also include simplified marks that can range from word marks, letter marks, icon marks etc. all depending on the primary logo type Brand Guideline (Pdf book/ or whatever you prefer) A style guide, also known as brand guidelines or a branding standards document, establishes the visual direction of a brand’s website, ads, and any other marketing assets. Think of it as a comprehensive rulebook that governs how your brand should (and shouldn’t) be displayed. Colour palette Custom color palette specifically curated for your brand, along with your color palette’s RGB, CMYK, and hexadecimal codes. This can include a primary and secondary color palette. How elaborate your palette is will depend on the strategy, for example a small list of colors might govern the logo, but supporting colors might be required for collateral. Typography Rules and information regarding your typefaces and font system. A list of typefaces used for your brand or custom typeface. Font system: How your fonts should be used i.e. primary and secondary, digital typefaces. Type hierarchy: a combination of font styles for headings, body copy, CTA etc. Fonts are powerful and selecting fonts for your brand should be chosen wisely. The most famous fonts are recognizable even when taken out of context. Photography direction Approved image examples. This includes best practices in terms of Image tonality and any image treatments. 2 revision included Minor changes will be applied if you don't like something or wants to change something. Deliverable files (AI, SVG, EPS, PDF, JPEG, PNG, PSD, TIF)