SVETLANA N!K!T!NA

Development of comprehensive branding for medium and large businesses. • Developing a brand platform involves extracting the essence of the business to shape the fundamental idea of the corporate style. • Crafting various elements of the corporate style, including the logo, color scheme, font pairing, graphic elements, and defining the graphic and photo style. • Formulating a brand book serves as a comprehensive guide for utilizing the style, offering directives for the company's leadership and marketing department to seamlessly integrate the style across all audience touchpoints. Results guaranteed in our work. What is included in the service: 01/ Analysis of your niche — studying the niche and competitors — study of target audience 02/ Development of 3 logo concepts — searching for an idea based on a brief and situation analysis — design development in three different concepts 03/ Visual presentation — creating a presentation for 3 concepts in which you can see how your logo reflects your brand 04/ Adjustments — if necessary, making all adjustments to the selected concept 05/ Visual components of the brand — color palette — branded fonts (paid fonts are paid separately) — identity design (number of required media discussed individually). From the number of selected brand carriers, the final cost of the guideline is formed. Contact me so I can formulate the final project cost. 06/ Guideline development — brand identity guide 07/ Transferring files — files for print and web (ai, pdf, svg, jpeg, png) — all source files and materials with the ability to contribute adjustments to the developed layouts Development time from 45 working days depends on the scope of work

Crafting a corporate identity concept to address the project's business goals involves: • Introducing the product/service to a new target audience • Elevating the company's image and exploring new partnership opportunities • Boosting business profitability and fostering audience loyalty • Streamlining work processes and establishing a cohesive corporate vision During the style development phase, the initial focus is on creating a robust IDEA rooted in the company's values, resonating with both the audience and the project team. Subsequently, specific elements such as logos, color schemes, font pairs, and graphic elements are tailored to meet project requirements. The corporate identity is delivered as a comprehensive package of source files, ready for seamless integration. Additional services, such as print layouts, social media branding, or corporate product design, can be tailored in subsequent collaborations based on specific needs. What is included in the service: 01/ Analysis of your niche — studying the niche and competitors — study of target audience 02/ Development of 3 logo concepts — searching for an idea based on a brief and situation analysis — design development in three different concepts 03/ Visual presentation — creating a presentation for 3 concepts in which you can see how your logo reflects your brand 04/ Adjustments — if necessary, making all adjustments to the selected concept 05/ Additional identity components — color palette — brand fonts (paid fonts are paid separately) — logobook and business card layout 06/ Transferring files — files for print and web (ai, pdf, svg, jpeg, png) — main and additional versions of the logo 07/ Transferring files — files for print and web (ai, pdf, svg, jpeg, png) — main and additional versions of the logo Development time from 14 working days