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Here’s a quick snapshot of where I’m at and where I’ve been.

I started my career 15 years ago and have worked at some of Australia’s most renowned agencies. In that time I’ve met some amazing people and together we’ve invented a word, guilted children into visiting their parents and created an orchestra tha… Read More
Here’s a quick snapshot of where I’m at and where I’ve been.

I started my career 15 years ago and have worked at some of Australia’s most renowned agencies. In that time I’ve met some amazing people and together we’ve invented a word, guilted children into visiting their parents and created an orchestra that played non-stop for 24 hours.

My work has been recognized worldwide, most notably the Cannes Grand Prix for Effectiveness and a Yellow Pencil at D&AD. In 2014, I also had two campaigns in the WARC 100 Top Campaigns in the world, with Guilt Trips ranked at #19, and 100 Day Challenge at #76.

When I’m not writing I am a mum to two beautiful daughters and a wife to my very patient husband James. We live by the beach in Melbourne and enjoy superhero movies and lots of chocolate.
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  • Senior Copywriter
    McCann Melbourne — Melbourne, Australia
  • Senior Copywriter
    Wunderman Melbourne — Melbourne, Australia
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My work has been recognised at some of the following local and international award shows.

D&AD

Yellow Pencil - Best Writing for Design - Phubbing, Macquarie Dictionary


CANNES LIONS INTERNATIONAL FESTIVAL

Grand Prix - Effectiveness - Guilt Trips, V/Line
Silver - Direct - Best Use of a Social Audience - Phubbi… Read More
My work has been recognised at some of the following local and international award shows.

D&AD

Yellow Pencil - Best Writing for Design - Phubbing, Macquarie Dictionary


CANNES LIONS INTERNATIONAL FESTIVAL

Grand Prix - Effectiveness - Guilt Trips, V/Line
Silver - Direct - Best Use of a Social Audience - Phubbing, Macquarie Dictionary
Silver - Direct - Publications and Media - Phubbing, Macquarie Dictionary
Bronze - Direct - Best Low Budget Campaign - Phubbing, Macquarie Dictionary
Bronze - Direct – Best Integrated led by Direct – Guilt Trips, Vline
Bronze - Promo & Activation – Guilt Trips, Vline
Bronze - PR – Impossible Orchestra, Fahcsia
Bronze - Direct - Product & service, travel and leisure – Guilt Trips, Vline
Finalist - PR Innovative Use of Social or Community - Phubbing, Macquarie Dictionary


ONE SHOW

Merit - Digital Direct Marketing - Social Media & Viral Marketing - Phubbing


LONDON INTERNATIONAL AWARDS

Silver - Copywriting for Design - Phubbing, Macquarie Dictionary
Silver – Non traditional live events – Impossible Orchestra, Fahcsia
Silver – Non traditional live events – Impossible Orchestra, Fahcsia
Bronze - Integration - Phubbing,Macquarie Dictionary
Finalist - Digital Design - Phubbing, Macquarie Dictionary
Finalist - Social - Phubbing, Macquarie Dictionary
Finalist - Integrated - VRGF 100 Day Challenge

NEW YORK FESTIVAL

Bronze - Digital - Mobile - Phubbing, Macquarie Dictionary
Bronze - Digital - Social Media & Viral Marketing - Phubbing, Macquarie Dictionary
Bronze -Publications & Media - Phubbing, Macquarie Dictionary
Bronze -Integrated - Publications & Media - Phubbing, Macquarie Dictionary
Finalist -Public & Media Relations - Phubbing, Macquarie Dictionary
Finalist - Public Service - Civic & Social Education - Phubbing, Macquarie Dictionary
Finalist – Avante Garde- Phubbing, Macquarie Dictionary
Finalist - Branded Entertainment – Impossible Orchestra, Fahcsia

CLIO AWARDS

Finalist - Social Media, Social - Phubbing, Macquarie Dictionary
Finalist – Events – Impossible Orchestra, Fahcsia


WEBBY AWARDS

Finalist - Integrated Campaign - Phubbing, Macquarie Dictionary
Finalist - People's Choice - Integrated Campaign - Phubbing, Macquarie Dictionary

SPIKES ASIA

Silver - Impossible Orchestra - PR - Non Corporate
Finalist - Impossible Orchestra - Best Use Of Special Events - Media
Finalist - Impossible Orchestra - Promo and Activation - Event and Field Marketing
Finalist – Branded Content & Entertainment, Live Experience - Phubbing, Macquarie Dictionary
Finalist - Design, Digital Design - Phubbing, Macquarie Dictionary
Finalist - Digital, Social - Phubbing, Macquarie Dictionary
Finalist - Promo & Activation, Use of Social - Phubbing, Macquarie Dictionary


DMA ECHO AWARDS

Gold - Travel & Hospitality / Transportation - Guilt Trips, V/Line


APAC EFFIES

Bronze - Most Original Thinking - VRGF 100 Day Challenge
Bronze - Government, Corporate & Social Services -VRGF 100 Day Challenge


ADFEST

Integrated Lotus - Integrated - Phubbing, Macquarie Dictionary
Silver - Broadcast/ Motion / Digital Design - Phubbing, Macquarie Dictionary
Bronze - Best Use of Viral - Phubbing, Macquarie Dictionary
Finalist – Best Integrated – Guilt Trips



ASIAN MARKETING EFFECTIVENESS & STRATEGY AWARDS

Gold - Media Strategy - Charities Public Health& Safety Awareness Messages - VRGF 100 Day Challenge
Silver - Insights Strategic Thinking - VRGF 100 Day Challenge
Silver - Charities - Public Health & Safety Awareness Messages - VRGF 100 Day Challenge
Finalist - Media Innovation - VRGF 100 Day Challenge

WARC Finalist – Prize for Innovation - Guilt Trips
Top 100 Campaigns of the Year 2014 - Guilt Trips
Top 100 Campaigns of the Year 2014 - 100 Day Challenge

MADC AWARDS

Best in Show – Guilt Trips
Silver –Best Innovation in eCommerce – Guilt Trips
Bronze – Best Writing for Design - Guilt Trips
Bronze – Best Direct Response - Guilt Trips
Bronze – Best Art Direction – Guilt Trips
Bronze – Best Typography – Guilt Trips
Bronze – Best Digital Campaign – Guilt Trips
Bronze – Best Press Campaign - Guilt Trips
Finalist – Best Integrated Campaign - Guilt Trips
Finalist – Best Unaddressed Direct Mail - Guilt Trips
Finalist – Best Flat Mail - Guilt Trips

SIRENS RADIO AWARDS

Round Winner – Radio Campaign – Guilt Trips


AWARD AWARD

Bronze - PR - Community Service & Charity - The Impossible Orchestra
Bronze - Best use of Promotional and Experiential Marketing in Charity Campaign - The Impossible Orchestra
Bronze – Digital Campaign – Business to consumer – Guilt Trips
Bronze – Best Integrated Campaign – Guilt Trips
Bronze – Best Integrated Solutions – Guilt Trips
Bronze- Digital Campaign Business to Consumer - Phubbing, Macquarie Dictionary
Bronze - Digital Direct Response Campaign - Phubbing, Macquarie Dictionary
Finalist - Integrated Campaign - VRGF 100 Day Challenge
Finalist - Integrated Campaign - The Impossible Orchestra
Finalist – Best Flat Mail- Guilt Trips


ADMA AC&E AWARDS

Category Winner - Branded Content- Phubbing, Macquarie Dictionary
Category Winner - Digital & Social Advertising- Phubbing, Macquarie Dictionary
Category Winner - Integrated Campaign- Phubbing, Macquarie Dictionary
Highly Commended - Copywriting - Phubbing, Macquarie Dictionary
Silver - OnlineBroadcast / Video – Impossible Orchestra 24 Hour Concert
Silver – Best Flat mail – Guilt Trips
Bronze - Online Broadcast / Video – VRGF 100 Day Challenge
Finalist - Best Copywriting – Guilt Trips
Finalist - Best Response Digital – Guilt Trips
Finalist – Best Integrated – Guilt Trips
Finalist – Effectiveness – Guilt Trips


AIMIA INTERACTIVE AWARDS

Finalist – Best Integrated with Offline Campaign – Guilt Trips
Finalist – Best Travel and Tourism – Guilt Trips

B&T AWARDS

Finalist - Best PR Campaign - Phubbing, Macquarie Dictionary
Finalist - Best Digital Campaign - VRGF 100 Day Challenge
Finalist - Best PR Campaign - Impossible Orchestra, Fahcsia


MUMBRELLA AWARDS
Finalist - Mumbrella Award for Insight - VRGF 100 Day Challenge


APG AWARDS

Silver -Creative Strategy - VRGF 100 Day Challenge


ADNEWS AGENCY OF THE YEAR AWARDS

Winner - Media Campaign of the Year - VRGF 100 Day Challenge
Finalist - Ad Campaign of the Year - VRGF 100 Day Challenge
Finalist - Game Changer Award - VRGF 100 Day Challenge


CONTAGIOUS MAGAZINE

Feature article - Impossible Orchestra, Fahcsia
Feature article - Guilt Trips, Vline


R/GA AWARD

Advertising in the Digital Age - VRGF 100 Day Challenge


MUMBRELLA ENCORE

Bravest Advertiser – Impossible Orchestra


BESTADS ON TV

Interactive Ad of the Week - Phubbing - Macquarie Dictionary
Outdoor Ad of the Week - The Impossible Orchestra, Fahcsia


ADWEEK

Ad of the Day - Birth of a Word - Macquarie Dictionary


CSS AWARD

Site of the Day - Stop Phubbing - Macquarie Dictionary
Site of the Day – Guilt Trips - V/Line

CAXTON

Finalist – Guilt Trips - V/Line


AWWWARD

Site of the day – Guilt Trips - V/Line


AUSTRALIAN CREATIVE AWARDS

Best Impact – Guilt Trips - V/Line





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