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Here’s a quick snapshot of where I’m at and where I’ve been.

I started my career 15 years ago and have worked at some of Australia’s most renowned agencies. In that time I’ve met some amazing people and together we’ve invented a word, guilted children into visiting their parents and created an orchestra tha… Read More
Here’s a quick snapshot of where I’m at and where I’ve been.

I started my career 15 years ago and have worked at some of Australia’s most renowned agencies. In that time I’ve met some amazing people and together we’ve invented a word, guilted children into visiting their parents and created an orchestra that played non-stop for 24 hours.

My work has been recognized worldwide, most notably the Cannes Grand Prix for Effectiveness and a Yellow Pencil at D&AD. In 2014, I also had two campaigns in the WARC 100 Top Campaigns in the world, with Guilt Trips ranked at #19, and 100 Day Challenge at #76.

When I’m not writing I am a mum to my beautiful daughter Vivienne and a wife to my very patient husband James. We live by the beach in Melbourne and enjoy superhero movies and lots of chocolate.
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  • Senior Copywriter
    McCann Melbourne — Melbourne, Australia
  • Senior Copywriter
    Wunderman Melbourne — Melbourne, Australia
View Full Resume →
Note: *Announcement Pending


2014


NEW YORK FESTIVALS

Finalist - Best Avant-Garde - Phubbing - A Word Is Born*

Finalist - Best Mobile - Phubbing - A Word Is Born*

Finalist - Publications & Media - Phubbing - A Word Is Born*

Finalist - Social Media & Viral Marketing - Phubbing - A Word Is Born*

Fina… Read More
Note: *Announcement Pending


2014


NEW YORK FESTIVALS

Finalist - Best Avant-Garde - Phubbing - A Word Is Born*

Finalist - Best Mobile - Phubbing - A Word Is Born*

Finalist - Publications & Media - Phubbing - A Word Is Born*

Finalist - Social Media & Viral Marketing - Phubbing - A Word Is Born*

Finalist - Mailings- Google Books*

Finalist - Commercial & Professional Public Services - Google Books*

Finalist - Publications & Media - Phubbing: A Word is Born*

Finalist - Publications & Media - Phubbing: A Word is Born*

Finalist - Civic & Social Education- 100 Day Challenge*


D & AD

Nomination- Writing for design- Phubbing*


ADFEST

Bronze- Best use of viral - Phubbing

Silver - Best design for self promotion - Phubbing

Winner - Integrated Lotus - Phubbing


AWARD

Finalist- Integrated - Phubbing

Finalist - Design - Google - The web and how to make it pop

Bronze - PR - Impossible Orchestra

Bronze - Promotion and Experiential- Impossible Orchestra


ADNEWS

Finalist- Ad campaign of the year- 100 Day Challenge

Winner- Media campaign of the year- 100 Day Challenge

Finalist- Game Changer Award- 100 Day Challenge



2013



DMA ECHO AWARDS

Gold - Guilt Trips - Travel & Hospitality / Transportation


CANNES INTERNATIONAL FESTIVAL

Bronze - Direct – Best Integrated led by direct – Guilt Trips

Bronze - Promo & Activation – Guilt Trips

Bronze - PR – Impossible Orchestra

Bronze - Direct - Product & service, travel and leisure – Guilt Trips


LONDON INTERNATIONAL AWARDS

Silver – Non traditional live events – Impossible Orchestra

Finalist - Integrated - VRGF 100 Day Challenge


SPIKES ASIA

Silver - Impossible Orchestra - PR - Non Corporate

Finalist - Impossible Orchestra - Best Use Of Special Events - Media

Finalist - Impossible Orchestra - Promo and Activation - Event and Field Marketing


NEW YORK FESTIVAL

Finalist - Branded Entertainment – Impossible Orchestra


CLIO

Finalist – Events – Impossible Orchestra


BEST ADS ON TV

Interactive Ad of the Week - Birth of a Word - Macquarie Dictionary

Outdoor Ad of the Week - The Impossible Orchestra


ADWEEK

Ad of the Day - Birth of a Word - Macquarie Dictionary


B&T AWARDS

Finalist - Best Digital Campaign - VRGF 100 Day Challenge

Finalist - Best PR Campaign - Impossible Orchestra


ADMA

Bronze - Online Broadcast / Video – VRGF Problem Gambling

Silver - Online Broadcast / Video – Impossible Orchestra 24 Hour Concert

Silver – Dimensional Mail – Google

Silver – Craft – Google



CSS AWARD

Site of the Day - Stop Phubbing


WARC PRIZE FOR INNOVATION

Finalist – Guilt Trips


ADFEST

Finalist – Best Integrated – Guilt Trips


AWARD

Bronze – Digital Campaign – Business to consumer – Guilt Trips

Bronze – Best Integrated Campaign – Guilt Trips

Bronze – Best Integrated Solutions – Guilt Trips

Finalist – Best Flat Mail- Guilt Trips


AIMIA

Finalist – Best Integrated with Offline Campaign – Guilt Trips

Finalist – Best Travel and Tourism – Guilt Trips



2012


MADC

Best in Show – Guilt Trips

Silver – Best Innovation in eCommerce – Guilt Trips

Bronze – Best Writing for Design- Guilt Trips

Bronze – Best Direct Response- Guilt Trips

Bronze – Best Art Direction – Guilt Trips

Bronze – Best Typography – Guilt Trips

Bronze – Best Digital Campaign – Guilt Trips


SIRENS

Round Winner – Best Campaign – Guilt Trips


CAXTON

Finalist – Guilt Trips


ADMA

Silver – Best Flatmail – Guilt Trips

Finalist - Best Copywriting – Guilt Trips

Finalist - Best Response Digital – Guilt Trips

Finalist – Best Integrated – Guilt Trips

Finalist – Effectiveness – Guilt Trips


CSS AWARDS

Site of the Day – Guilt Trips


AWWWARD

Site of the day – Guilt Trips


AUSTRALIAN CREATIVE AWARDS

Best Impact – Guilt Trips


2011


AWWWARD

Best site of the day – Have a Holiday On Us


CSS AWARDS

Site of the day - Have a Holiday On Us


Melbourne Design Award

Best website design - Have a Holiday On Us
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